Barber girls score at Cannes, Fetch India first silver lion |
India bagged its first Silver Lion in the ongoing Cannes Lions in the Entertainment Lions for Music category, when Grey India got the award for P&G`s Gillette `The Barber Shop Girls - Shaving Stereotypes`. Barber girls is based on a real story of how India is changing socially, especially for women. As the country battles old traditions to fight for equality of gender, there are many such stories from the villages of India which need to come out and inspire the citizens of the country. The message in the video drives in hope in the minds of the viewer. Gillette`s tagline is `The best a man can be` and the message in the video where a boy says that here in India, we learn from what our elders do, and as his father rightly states that the razor does not discriminates which gender holds it, then why should we. The jury at cannes felt that they loved the simplicity of it. They appreciated Gillette to have brilliantly used the traditional song with a certain twist.
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