First Gujarati film premiere on OTT |
Popular digital platform ShemarooMe launched a Gujarati movie “Swagatam” as the digital-first release before going to theatres. The digital premiere was on May 20. This is the second exclusive release on ShemarooMe after the original web series “Vaat Vaat Ma” a week ago. ShemarooMe executives said they are pleased with offering Gujarati entertainment to all age groups and around the world. The platform recently announced a lot of new content with a line-up of blockbuster movies, plays, original web series. “Swagatam” is a thriller rom-com and a twisted family saga that is dark and the family considers madness as normal. The movie features stars like Malhar Thakar and Katha Patel along with Chetan Dhanani, Jay Upadhyay, Vandana Pathak, Ojas Rawal and others. Directed by Neeraj Joshi, producers say the dysfunctional family drama offers teeth-biting moments and some cool love tracks.
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