The Annual ITCH Summit 2019 took place in Mumbai. The Idea behind the summit is to bring forward the stories of those successful individuals who has taken a hit, fallen but fought back and made it large. It resurrects your faith in the entrepreneurial spirit of learning how to fail with grace,” says Prahlad Kakar, the ace ad filmmaker. The unique idea behind ITCH summit is to bring together a confluence of entrepreneurs and trendsetters across art, culture, literature, politics and social activism who have defined their circumstances. The distinguished speakers also included bollywood stars Vidya Balan, Raveena Tandon and director Rakeysh Omprakash Mehra. The discussions pressed upon the dire need to teach the coming generation to not Give p and follow their dreams no matter what. It`s not just success stories; it`s how to fail with grace and never give up.” The day-long conference saw a range of speakers sharing insights into their particular `itch` which drove them to achieve both personal and professional fulfilment. Bhaag Milkha Bhaag filmmaker Rakeysh Omprakash Mehra holds forth on his `itch for passion` from cooking to filmmaking.