Oz Ganesha ad stays |
Australia`s advertising watchdog has dismissed complaints filed by Hindu groups against the controversial advertisement featuring Lord Ganesha in a lamb roast along with several other deities and prophets. Despite numerous complaints lodged by Hindu groups across Australia and globe, the Advertising Standards Bureau`s (ASB) Board said the advertisement was inclusive. The advertisement by Meat and Livestock Australia (MLA) ran into controversy for its depiction of Ganesha in a lamb roast. The ASB board said the advertisement “does not, in its depiction, provide any one character with less favourable or unfair treatment by virtue of being in the group, nor is the depiction of the group done in a manner that subjects one character to humiliation, intimidation, hatred or ridicule by virtue only of being part of the group meal”. It pleads the advertisement celebrates religious diversity and does not promote any act of discrimination, prejudice or vilification. It depicts a “clearly fictional and humorous scene” which unites various divinities, prophets and icons at a dinner table. The advertisement portrays that, while there are many topics upon which different religions diverge, maybe lamb can bring everyone together.
|
|