Amazon India eyes bigger sales |
E-commerce major Amazon India is keeping its fingers crossed and is hoping the coming festival season brings good sales figures despite the economy facing a slowdown. The American multinational is eyeing 50 percent more sales in the festive season this year. The company, which is starting its mega festivesale from September 29 to October 4, is expected to showcase lakhs of products in various categories, including 5,000 new products in large appliances and furniture categories. Despite the demand slowdown, brands are lining up new products for the festive season ahead with cheaper and affordable rates. They are hopeful that maximum customers will come from smaller cities and towns. Mobile brands like Samsung, Xiaomi and OnePlus and large appliance and TV makers will also launch their products on Amazon`s platform. Amazon is also upbeat about its furniture business as customers typically look to upgrade their homes in the festive season. Over 65 percent of sales are expected from customers beyond the metros, from cities such as Nasik, Raipur, Vellore, Udupi, Kota, Kollam and Palakkad. Despite curbs from the government, the company now delivers goods within 48 hours in the top 10 cities and within two-three days in the top 25 cities.
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