India E-Commerce thrust on Hindi - Flipkart first |
Indian e-commerce giant Flipkart, owned by Walmart, on Tuesday announced the introduction of Hindi interface on its platform to make it more engaging and meaningful for the next 200 million customers coming online to experience e-commerce in a more inclusive and seamless manner. The Hindi interface, brought about after months of intensive research, takes a holistic approach of understanding the needs and requirements of the native language customers coming online, primarily from tier-2 and -3 cities and are more comfortable using the internet economy in their native language. Research suggests that 90% of new internet users in India are native language speakers and so it was imperative to offer a native e-commerce experience to impart familiarity, comfort and aid in decision making. With the Hindi capability, users will be able to see all the information and search for their desired products in Hindi – a language whose internet user base is expected to outgrow English by the year 2021. To further help consumers in their e-commerce journey through a seamless native experience, Flipkart will introduce audio-visual navigation capabilities in its app in the upcoming phases to handhold first-time users.
|
|
|
|