India E-commerce sales exceed target on first festive day |
Amid slowdown in the Indian economy, E-Commerce giant Amazon, which started its festive sale in India on Saturday, said it has seen its "biggest ever opening". Archrival Flipkart owned by American retailer Walmart,¬ also expressed exuberance saying it had seen 2¬ fold sales growth on the very first day of its `Big Billion Days (BBD)` sale compared to the opening day of the last year`s festive sale. While there have been concerns around a slowdown in demand in some quarters, both Amazon.in and Flipkart have been upbeat about clocking strong growth in the festive sales. According to reports, e¬commerce companies could ring in close to $5 billion worth of sales this festive season. Amazon reported that 91 percent of new customers came from tier II and III towns with fashion and smartphone categories emerging as the top shopping categories for these customers. A large number of customers were coming to its platform through the Hindi interface that was launched last year. Flipkart saw higher sales across categories like fashion, beauty, private labels and furniture compared to last year`s day 1 of its sale, and the momentum will only grow stronger as mobiles and electronics sale open on day 2.
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