Discounted fares |
Jet Airways has launched a flash sale of tickets for travel in 2015, the second such sale in less than a week. The seven-day sale, which began on Christmas day, offered 25% discounts on the base fare of its international flights. It also offered economy class tickets on domestic routes starting at Rs. 2,015 and business class tickets at Rs. 7,999. The discounted tickets were available for travel between February and September next year. GoAir had offered 1.7 million discounted air tickets starting Rs. 1,469 for travel between January and March. Travel operators said such flash sales have become the new industry strategy to whip up passenger loads. The trend is likely to continue with new players such as Vistara entering the market next year. Flash sales were the primary driver behind good domestic travel growth numbers in 2014.
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