Flipkart partners with dabbawalas |
India`s biggest e-commerce company, Flipkart, has tied up with Mumbai`s lunchbox delivery men, famous for navigating cramped and confusing streets, as Flipkart tries to smooth the often difficult last stretch of its delivery to customers. Dabbawalas have for decades collected hot lunches from customers` often distant homes and, using a complex delivery system and overladen bicycles, carried them to offices and schools across the city. Under the deal - part of a plan by the e-commerce firm to explore new delivery channels -dabbawallas will make deliveries assigned from a Flipkart hub while collecting hot meals from customers` homes. Mumbai dabbawalas are often semi-literate deliverymen from rural Maharastra and deliver about 200,000 tiffins or lunchboxes every day. Their coding system has been recognized with the Six Sigma level of accuracy, meaning they make only one mistake in 6 million chances, attracting them admirers from Britain`s Prince Charles to entrepreneur Richard Branson.
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