Myntra only on mobile |
While fashion sales at Flipkart and Myntra have collectively crossed the billion-dollar mark in run rate, Myntra may look to phase out its web presence completely in a strong testimony to the exponential growth of mobile internet in the country. This will be the first such instance of a mainstream online retailer morphing into a mobile-only player as internet usage over smart phones surges in India. Myntra, which draws as much as 80% of its traffic and 60% of sales from its mobile application, is expecting to take that number to 90% by the year end, which is when the E-tailer`s web portal may cease to exist, people familiar with the development.
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