Twitter helped techno savvy Modi |
Thoughtful construction of messages on Twitter has helped India`s Prime Minister Narendra Modi build a powerful online brand and emerge as a techno-savvy global leader, a U.S. university study conducted by an Indian American professor has said.The analysis of more than 6,000 tweets by Modi over a five-year period, Joyojeet Pal, an assistant professor in the School of Information at the University of Michigan, said his social media image has become all the more important, because he has virtually shunned traditional media.Pal said thoughtful construction of messages on Twitter has helped Modi build a powerful online brand, allowing him to overcome a problematic past and emerge as a techno-savvy global leader who speaks directly to his electorate. Yet he comes across as the most interactive prime minister India has ever had. If you want to listen to Modi, please go to his social media feed, whether you are a citizen, a print reporter or a television channel, said Pal, whose study has been published in Economic and Political Weekly.As Prime Minister, almost every tweet posted on @narendramodi handle has been retweeted and favorited at least 1,000 times, Pal said.
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