National-interest content must for Indian channels |
From January 1, 2023, it will be mandatory for all Indian television channels to air content pertaining to “national and public interest” for at least 30 minutes every day, according to the Ministry of Information & Broadcasting. The New Year`s Date came after several rounds of deliberations, and a final go-ahead to the proposed plan will happen in another meeting. The Indian Ministry had earlier this month approved the `Guidelines for Unlinking and Downlinking of Television Channels in India` under which this new rule was put forward. It obligated all private TV channels to run at least 30 minutes of programmes daily on issues of national importance and social relevance. This rule will, however, not be applicable for sports, foreign and wildlife channels, the ministry said. While the rest of the rules under the new guidelines came into effect on November 9, the TV channels were given some time to come up with “national interest” content in relation to their own programmes. The themes of national importance include education and the spread of literacy, health and family welfare, agriculture and rural development, science and technology, the welfare of women, weaker sections of society, protection of the environment and of cultural heritage and national integration.
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