South Africa targets 64 % rise in Indian tourists |
South African Tourism has announced the launch of a digital campaign for India in partnership with Air Seychelles. It is a deal-driven campaign, yet the tourism board hopes to engage with millennials and Indian families. This campaign is an extension of its `More & More` campaign launched earlier this year and will drive consumers to make their travel bookings with direct calls to action, it said. At a time when fuel prices and airfares are rising, a value-driven offering by the tourism board is expected to significantly support and encourage the rapidly growing Indian tourist footfalls in South Africa. Neliswa Nkani, hub head, Middle East, India, and South East Asia for the board, said"We are excited to launch this deal-driven campaign in India and are confident that consumers and corporates will see immense value in these deals, as they continue to curate their South African adventures,”. Earlier in 2022, the tourism board said it would like to see a 64% YoY increase in Indian visitors in 2022. About 11,300 Indian visitors have traveled to South Africa between January to April 2022. India is now the sixth largest international source market and is one of the top-three focus markets for South African Tourism globally, given that Indian travelers are resilient and adventurous.
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