Emraan hashmi`s latest film Why cheat India has sinked at the box office. The film with a message revolves around the indian education system and failed to impress the viewers. The film is flat as far as the dialogues and the screenplay is concerned. At various times in this 2-hour-long film, Emraan Hashmi, who is always strangely at home playing characters with malleable morals, rants about an education system that has little regard for a student`s overall development. While the film`s whole plot about exposing the corrupt education system does offer an interesting stance, the execution is very poor. The film loses its hold post interval, Soumik Sen`s writing and direction both give up all pretence of coherence. Over all the film despite of a good central idea is poorly executed and failed to generate any interest in the audiences.