Jio tie-up helps Netflix gain users in India
The American streaming service Netflix`s recent partnership with Reliance Jio is expected to help the over-the-top video streaming platform close the year with 4.6 million paid subscribers in India. In an analysis by a private firm, Netflix will notch up average revenue per user of $5. Overall, it is expected to have more than 25 million subscribers in the Asia Pacific by end-2020. India could also have contributed up to 9% of Netflix`s global revenue in Q3 2020. In September, Netflix India partnered with Jio, to offer a free mobile-only subscription to post-paid subscribers for plans starting at $5.3 per month. The subscribers were offered the option to upgrade to traditional plans. Netflix is also hard-bundled with Jio`s fixed broadband service with free access to subscribers opting for data plans starting at $20 per month. The streaming platform, in July 2020, started testing a $4.7 per month `mobile plus` plan in India, which allows single HD streaming on mobile, tablets and laptops. Netflix India has reported revenue of 124.2 million dollars and a net profit of 1.2 million dollars in FY20.
