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Saudi promotes film ventures with Bollywood

His Highness Prince Badr bin Abdullah bin Farhan Al Saud, Minister of Culture, and Abdullah Al-Qahtani and CEO of the Film Commission embarked on a visit to India to showcase Saudi Arabia`s booming film industry and explore collaborations with the Indian film fraternity. Over the three-day visit, they were joined by executives from NEOM, Film AIUla, Red Sea International Film Festival, and MBC Group. The visit saw the delegation meet with leading Bollywood actors, including Shah Rukh Khan, Salman Khan, and Akshay Kumar besides prominent film production houses. The insightful conversations centered around Saudi Arabia`s holistic film proposition and synergistic opportunities for Indian filmmakers. Aspects discussed included the breadth of filming locations in the Kingdom and the Red Sea, emerging industry talent in Saudi Arabia and the wider region, as well as the burgeoning film ecosystem to support the Kingdom`s ambition for the sector. Saudi Arabia proactively facilitates regulation to support Indian filmmakers by offering competitive incentives and promotion programs. The Red Sea International Film Festival was also highlighted as an opportunity for the Indian film industry to showcase its creative output and engage with audiences in Saudi Arabia. His Highness Prince Badr bin Abdullah bin Farhan Al Saud, Minister of Culture, stated: “In an increasingly interconnected world, it is now more vital than ever to facilitate meaningful cultural exchange. The film remains a powerful tool to open hearts and minds, while the culture sector holds immense potential as an economic contributor. Our visit to India has enabled us to strengthen our relationship with this nation`s thriving film industry. We look forward to exploring partnership and knowledge-sharing opportunities as we continue to work towards realizing Vision 2030.” As part of its Vision 2030 national transformation plan, Saudi Arabia aims to leverage bilateral relations to make culture a way of Saudi life and a powerful economic contributor.
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