Adding to the hype created by its promotional activities, the makers of film The Zoya Factor have unveiled a new song, `Maheroo`, from the upcoming romantic comedy. The video accompanying the track showcases the romance between the protagonists, played by Sonam Kapoor Ahuja and Dulquer Salmaan. The video shows the two riding a bike around in a coastal town, and diving into a pool. Yasser Desai has sung the number composed by Shankar-Ehsaan-Loy, and penned by Amitabh Bhattacharya. The first song from the film, `Lucky Charm`, featured Sonam as the goddess, who everyone blindly believes is the magic factor behind Indian cricket teams` back-to-back wins. `Kaash` is a soft romantic track, while `Pepsi ki Kasam` joins the long list of party songs that seem to have become a staple in big-budget Bollywood films. The Zoya Factor is based on Anuja Chauhan`s 2008 novel of the same name, and also stars Sanjay Kapoor and Angad Bedi in pivotal roles. Abhishek Sharma has directed the film, which will hit cinemas on the 20th of September. The Zoya Factor is produced by Fox Star Studios, and Pooja and Aarti Shetty.