Baba Ramdev`s Patanjali may bid for IPL title sponsorship |
Indian Yoga guru, Baba Ramdev`s Patanjali is considering to bid for the title sponsorship of the Indian Premier League 2020. Earlier, the BCCI and Vivo, the previous title sponsors, had abruptly ended the contract due to the backlash the board faced with the Chinese brand onboard. Patanjali spokesperson SK Tijarawala said, “We are considering the IPL title sponsorship for this year since we want to give the Patanjali brand a global marketing platform.” He said, Patanjali is considering making a proposal to the Board of Control for Cricket in India (BCCI). Market experts believe that “Patanjali as a title sponsor for IPL will do more for Patanjali than for IPL. Since there is an enormous anti-China sentiment prevailing in the country, Patanjali owning the title sponsorship would be contextual from a nationalist perspective. Ever since Vivo left, many companies like Jio, Amazon, Tata group, Dream11 and Byju`s have entered the fray. Earlier BCCI president Sourav Ganguly stated that Vivo`s exit as title sponsor for the 13th edition of the Indian Premier League (IPL) shouldn`t be seen as a financial crisis. The BCCI, last week, had decided to officially announce the suspension of the partnership with title sponsors Vivo. Ganguly said, "I wouldn`t call it a financial crisis. It`s just a little bit of a blip. And the only way you can do it is by being professionally strong over a period of time.”
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