Hyderabadi biscuits a sellout during lockdown |
Biscuits are fast selling out in the old princely city of Hyderabad with people mostly staying at home during the lockdown needing something to munch on. But biscuit manufacturers say they are hard-pressed to find labourers to work in the factories to increase production. Even small stores say that there is a lot of demand for biscuits as they are easy to store and ready to eat. All the shelves that have biscuits and ready-to-eat foods are selling out faster. While people are stocked up on pulses, grains and rice, the preference for ready-to-eat foods is quite visible. Manufacturers say that there is a 30 percent demand-supply gap as of now. Factory workers have all taken leave or are going back to their villages which makes it difficult for them to improve on production with such meagre staff. Customers who used to buy one or two packets at a time are now buying them by the dozen. Biscuits have to be supplied to people who are in the quarantine zone, on the orders of the Hyderabad collector`s office. Close to 1.7 lakh packets of biscuits have been delivered to the GHMC. The collectors and MROs also take away around one lakh more packets for distribution.
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