India sale of immunity boosting foods doubles |
India`s fight against the coronavirus pandemic has created a new food habit and lifestyle. The severity of the infection depends on the immunity of the person infected and it changes the chances of recovery drastically. Health has become an important element for Indians who are warming up to the idea of building immunity and maintaining healthy diets to prevent Covid-19 infection. Products such as olive oil, soya oil, mustard oil, fortified bread & biscuits, and powdered chocolate drinks are in huge demand in Indian cities. Before the spread of the virus, such products would grow at just 5-10% annually, but now they are registering annualised growth of 20-40%. A lot of social media platforms are spreading the information on health and immunity. People are trying to increase immunity, leading to higher consumption of branded healthy eggs, health oils, health mixes, energy/health bars, chyawanprash and even branded health salt. Dabur, whose chyawanprash sales hit the roof after the outbreak of coronavirus, has strengthened its immunity-boosting portfolio with the launch of new products. Many companies have even introduced new ready-to-use immunity-booster products such as tulsi drops, amla juice, giloy-neem, and Ashwaganda. Even Biscuit brands are seeing a 50% growth in their healthy segment such as oats-based and digestive biscuits.
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