Aishwarya jewelry ad withdrawn

Bollywood superstar Aishwarya Rai Bachchan featuring in an advertisement of Kalyan Jewelers has been withdrawn. The advertisement was criticized by a group of child rights activists. The actor appears in the advertisement as a bejeweled, relaxing aristocratic Victorian woman with an underage slave child in the background. The letter said that perhaps unthinkingly Aishwarya associated with such a regressive portrayal of a child to sell a product. Advertisers must surely desist from using images that condone, legitimize, normalize, or build desirable fantasy around slavery or servitude of any kind, including child slavery or child servitude. Further, the extremely fair color of her skin contrasted with the black skin of the slave-boy is obviously a deliberate creative juxtaposition by the advertising agency, and insidiously racist, the letter read. Aishwarya thanked the child rights activists for drawing her attention to the perception of the advertisement, and said that the attachment of the shot was taken by somebody during the shoot. she Forwarded the letter to Kalyan Jewelers who apologized for having inadvertently hurt the sentiments of individuals or organizations and have begun to withdraw the campaign.